This is always one of the top questions I get from Boutique Owners, and I speak often on this topic at industry trade shows and events! Take this mini-course inside the Retailing Evolved Society® to help you make better product decisions from today forward.
What is merchandising and why is it important?
HOW TO DefinE your target customer
HOW TO FIND OUT WHAT'S TRENDING
HOW TO KNOW EXACTLY WHAT TO BUY
Where to buy merchandise
"I wanted to thank you again for creating such great content. Going through the modules made me reassess my customer avatar (I had all of her stats down but hadn’t narrowed down the actual style enough). I also had to refocus my buying strategy. And while I haven’t quite figured it out, I wanted to say thanks for sharing and bringing up so many good points that really made me stop and think harder."