The retail industry desperately needs
to lead the way.
Retail is a $4.9 trillion dollar industry with many players, but NONE. LIKE. YOU. The world needs Your talent. Your fashion eye. Your voice. YOUR STORE. 2020 surely showed us Entrepreneurs what we were made of. But guess what...
And for that, you should be so proud. But now, we must focus on what I call "the new retail". The way things were done and thought about before are out the window and we have to look at your retail business with a fresh, new perspective.
It's time to explore new sales channels, delivery methods, customer segments - new ways to both drive sales and serve your customers.
You're more ready than you think you are to make strategic shifts in your business.
But if you're anything like me, you need help to get clarity, push fear aside and get the step-by-step blueprint to make it happen.
Googling or youtubing till you fall asleep...
Every "guru" is saying something different. (For example, saying every issue in your business is an "advertising problem" so you continue to drain your wallets on social media ads with no ROI)
You may have a 9 to 5 (that you probably can't stand), still have to make time for your relationship, be a great Mommy or Daddy, and somehow find time to run your business (and actually be successful at it)
Create a compelling online presence that mirrors your in-store experience or change your business model to thrive in this Covid-impacted environment.
If you're launching, you're unsure how to find wholesale vendors with unique products, figure out how much inventory you need for your store, and then once you buy, how to make it actually sell (some "gurus" will tell you to buy a couple styles and see what sells. This is also so wrong and not how the retail business works)
I'm sure you're jaded by all the smoke and mirrors out there and trust me, I get it.
But that is exactly why I started my business. I was over it too and I am passionate about teaching you the real retail strategies that drive long-term results that can be repeated and will make you unshakable.
Do they discuss what's going on in the industry globally? Are they asked to speak at major industry events and trade shows? You can check their Instagram and see if they're tagged by others in the industry. Are they quoted in articles proving their expertise? Are the majority of their LinkedIn connections in their actual industry, retail?
Where do you see your brand long-term? If you envision being an international name, you should work with someone who has that experience.
Have they only worked in retail as an entrepreneur? Do they have experience in numerous levels and areas of the business? If you want to hit $1M they should have at least hit $10M. Learn from people who have been at or worked in the level you want to grow to. Their strategies will be next level and not googleable. If not, you will always have that "something is missing" feeling because there will be, and a lot of it.
experience double-digit sales growth repeated over and over
a new business model that will continue to evolve as quickly as retail does
build long-term wealth by creating a business that will outlast you
Kick that imposter syndrome in the butt and feel confident about your talents
control over your life to do what you want, with who you want, when you want