Retail is not dead. It is evolving.
But, let’s be honest. The Coronavirus just sped up the inevitable.
Major retailers are drastically downsizing or closing entirely, and the innovative brands are thriving.
This time has shown you what you’re made of as a business owner, and also exposed areas of your business that you need to take action on to ensure you have a solid foundation to continue growing despite the current circumstance. Together, we'll tackle these areas and make your business unshakable and able to withstand anything that comes your way (and also drive double digit sales growth).
You work so hard and have put your all into this business, and you know you still have so much potential left to fulfill.
Maybe you're ready to finally leave your 9 to 5, but just want to make sure that you have the strategies in place to be successful.
Or maybe you've hit a stagnation point and need some help to push you onwards and upwards.
Or maybe your sales have exploded and you need to stop and look at your business from a higher level perspective and get strategic direction on how to move forward with a solid foundation for continued growth.
No matter what brought you here, I'm excited to help and cheer you on to fly past your goals and help you create the life you envision.
During our time together, we will begin creating your path for double-digit sales growth. You will leave with immediate and future steps that you need to take to accomplish the goals we set together.
After our session, I will send a comprehensive recap, links of resources discussed that will be helpful, and you can invest in a Private Power Pod, where you'll receive 7-days of text-based support with me in our own private digital space.
One of my biggest learnings as an entrepreneur was to hire help in areas I lack.
Also, if there is ever something you need that is outside my expertise, I have a host of Retail Industry friends who I will get the solutions from for you. My network runs deep from 16+ years in this industry and that network becomes yours when we work together. I'm here for your success, and to cheer you on as you become the bright light this industry so desperately needs right now!
It can be scary to hire a Consultant, because there are definitely a lot of smoke and mirrors out there. But when you do, it will be SO worth it and will save you years of time and actually, money.
When I launched my nonprofit, Diversify Retail Inc., I spent months studying nonprofit management, found several mentors, hired a company to file my paperwork so I could make sure it was done correctly, and took the time to understand the market I was entering. It was a brand new industry to me, and I'm learning more every day. To be successful in it, I knew I had to get help.
I have a Bachelor's in International Fashion Merchandising Management from FIT and studied Merchandising in Florence, Italy (and spoke fluent Italian) for an entire year. I've held corporate roles making 6 figures as a Buyer, Strategy Manager, Merchandise Director, managed billions of dollars in revenue, and now use my skills from those roles + my own entrepreneurial experience to drive double digit sales growth for hundreds of small businesses like you.
You're having a hard time pinpointing what exactly to do to grow your business, and in what order. You've tried ads here, email marketing there, pop up markets, everything under the sun, but still haven't found that sweet spot
There is so much conflicting info about how to increase your retail sales (like if you should build your personal brand first, or how much to spend on marketing) that you're at a standstill
Wondering how you can balance running your store, your relationship, being a parent, and somehow still find time for yourself (not to mention if you also work full-time)
a concrete plan for you to achieve double-digit sales growth.
the choice to stay at your 9 to 5 or leave it for good (and never look back).
a tribe of loyal followerS who engage with your content regularly.
Kick that imposter syndrome and self doubt in the butt and feel confident.
customers who come back to you repeatedly and bring some friends too.
"I worked closely with our manufacturer to be the first to go-to-market with a no-iron linen collection."
This collection drive a $1M incremental sales increase over the previous year, and today, 8 years later, the collection name is trademarked and is a multimillion dollar merchandise program.
I replicate these same successes within your business.
"DeAnna's refining of our deck and developing of our ability to speak clearly on the impact of our solution helped us raise $120k shortly afterwards."
The availability and professionalism of DeAnna is top tier. The depth and breadth of her knowledge shocked us a few times, and to back it up she was able to provide targeted connections to individuals within her network. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.
This could be you....
"DeAnna helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch."
She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table.
In my corporate life
With my consulting
After A Power Call
"What stood out most while working with DeAnna was how much she understood where I am in the process of growing my business."
She was able to give customized feedback based my particular business needs. No cookie cutter answers.
She didn’t just expound on my problem areas but more importantly pointing out why and how I’m on the right track within other areas of business. DeAnna is very personable and a true professional. If you are just starting out, growing your business (as I am) or in need of some guided advice, DeAnna can help!