Welcome! I'm glad you're here!

I'm an Ex-corporate Buyer - turned - Business Consultant for Indie Brand and Boutique Owners.  I utilize my 16+ years of industry experience to help Retail Entrepreneurs build a disruptive store business model → then systematize their back office to scale profitably, without the overwhelm.

As a Retail Small Business Consultant, I've had the opportunity to work with some amazing Entrepreneurs, and partner with many incredible companies.

There's nothing I'm more passionate about than sharing my love for retail to empower Retail Entrepreneurs to keep fighting for their business, while also driving value and brand loyalty to your organization.

how does that sound?

I'm excited to learn more about your company, your goals, and what your dream partnership would look like.

I'm also flattered that I popped into your thoughts as you were thinking of ways to achieve those goals this year!

So let's do this!


Drive deeper ROI for your clients +  higher value for your projects  by adding a Merchandising Expert to your team.

My proven success as a Buyer, Strategy Manager, and Merchandise Director inside numerous Fortune-ranking brands like Chico’s, Office Depot, and Home Depot, will drive immediate results for your clients.

With my strong eye for design, and 16+ years of merchandising experience, I've launched numerous products into retail and e-commerce platforms – with one of the most notable driving a $1M incremental sales increase.  8 years later, this collection remains a trademarked, multi-million dollar merchandise program.


My talks evolve to reflect current trending topics in our industry and inspire forward-thinking strategic action.

- Retail Is Not Dead. It Is Evolving.
- Curating The Perfect Product Assortment
- 5 Ways To Future-proof Your Business

my signature talks include:

Small businesses are the future of retail.

Your brands and retailers deserve to have the same strategies as billion-dollar brands.

After my talks, they absolutely will.

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"


tripled his revenue

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. 


Relatable.  Trustworthy.  Insightful.  Memorable.  Innovative.  Futuristic.
These are words retailers use to describe me (+ you too when we work together).

You can consider me a Retail Micro-influencer.  My followers and email subscribers engage with me at multiple touchpoints - in my social media comments and DMs, inside my private social network The Retailing Evolved Society®, in my inbox, and at events.  They don't look at me as an Influencer.  They look at me as their trusted Retail Biz Bestie + Coach.  They look to me for the latest tips, tools, and strategies to increase their retail sales.

 "At the micro level, there’s stronger engagement, better costs, and tons of opportunities." - Don't take my word for it, it came straight from Buffer!

I partner with companies to create compelling imagery and copy that empower small businesses, drive value and ROI for you, and also power the future of retail.

My Formal Bio

With a strong eye for design and 16+ years of corporate merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable being the Chico’s No Iron Linen Collection, driving a $1M incremental sales increase, and now a multi-million dollar program. DeAnna also curated the first ever “shop local” assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores, including consumer favorites Epic Provisions and Chameleon Coffee.

After the senseless murder of George Floyd, and seeing the awakening of retail companies to their own lack of diversity, DeAnna launched the 501(c)(3) nonprofit Diversify Retail Inc. to connect two communities she loves to drive change – the retail community and the communities of color.

DeAnna McIntosh is a trend-setting, results-driven Retail Consultant with 16+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement.

DeAnna is a Thought Leader and Change Maker, often called upon to speak and inspire audiences that the future of retail is in their grasp.

She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team will bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.

Let's Chat About What Your Dream Partnership Would Look Like