business management system is here.
system is here.
You will free up time in your schedule to take those seemingly out of reach dreams about your store out of your head and put them down on paper and into action.
You will formalize your buying process and start buying merchandise that you are 100% confident will sell, and in the right timing and quantities, so you can maximize your profits.
You will stop dreading reviewing your sales and financials, and become obsessed with converting more site and in-store visitors into customers.
You will stop guessing what to post everyday and start writing content that compels your customer to buy.
You will stop using trial and error to see consistent growth and let your business roadmap and sales plans guide your every move.
Finally, you will be able to scale your store profitably without the guesswork, without working around the clock, and with passion back in your heart.
It's time to systematize the way you run your store and grow your sales.
These challenges and frustrations may have stopped you before today.
These challenges and frustrations may have stopped you before.
You know that scaling your store means you need additional capital, but you're nervous about risking your savings or getting a loan or line of credit to make it happen. You want to be 100% confident that the business is in a place to handle the growth that will come (and that the growth will be profitable), and you aren't right now
You're growing and hiring, but you don't have documented back office systems and processes to onboard people to. You're annoyed from spending excessive time training when you could save so much time (and payroll) if you had an easily implementable system you used to manage your day-to-day operations
You're exhausted from the constant stress of trying to balance running your store, tending to your relationship, being a great parent, and still trying to find even a tiny bit of time for yourself
i've been there and you will overcome them!
ready for your life to change?
The fear of the unknown holding you back. As everyone has said, this has been (and still is) an unprecedented time in history, but this will make an even greater victory story for you. You have proven you have the resilience and creativity to make it through anything
Dedicated CEO days? You wish. You're frustrated from not having enough time on a regular basis to work ON the business vs. IN the business
You have many talents and passions, and people who love you, that want some of your 24 hours every day. Life is short. Why not spend it doing what sets your soul on fire?! You'll find the joy back in your "why" again, as your work shifts to CEO level work vs. nitty-gritty "employee" work
You know your store has high growth potential, and now you have clear direction on what exactly to do to scale your sales, and in what order, and how to do it profitably
Now, you get to cut through the noise and work with a team who not only teaches you retail (not general business) sales growth strategies, but also helps you put in place a business management system to handle that growth - while also being a mentor, ear to vent to, and cheerleader to celebrate your wins (because you will have plenty)
You will have a detailed sales plan and a repeatable sales system for hitting your growth targets. You'll know exactly what to buy and when and how much
Your focus shifts from being so customer acquisition heavy to customer retention heavy. You turn your customers into loyal, lifetime fans
scale your store profitably with our step-by-step blueprint + retail business management system and position yourself as an industry disruptor in your niche.
that's whyI created...
I’m a corporate retail dropout - turned - Business Consultant for Brick + Mortar and E-commerce Entrepreneurs. I've been in the industry since age 16 and have a Bachelor's Degree in International Fashion Merchandising Management from the Fashion Institute of Technology (FIT) and Polimoda (Florence, Italy).
I spent 10 years working inside the corporate offices of some of the US's biggest brands, but it didn't ever feel like "me".
Because you deserve to compete at the same level as the brands I used to work for, and I make that happen.
Fast forward to today I ditched that (crazy) life to work exclusively for (you) small business owners.
Because you deserve to compete at the same level as the brands I used to work for, and I make that happen inside my coaching program, Storefront Success™.
guess n' hope buying,
Setting The Foundation
You will discover your disruption factor aka the competitive advantage that will sustain you as you grow, and keep you ten steps ahead of your competition!
Then you'll jump right into reviewing your current business model and your physical and digital storefronts to make sure your disruption factor is infused throughout, and you'll immediately start making sales-driving adjustments based on the Storefront Success™ framework. You'll dig deep into getting to know your target customer to make sure you're attracting them at every stage of their journey with you.
Setting The Plan
You will review your business health like you never have before. You will look at your business from a CEO level to see opportunities and risks that have been under your nose this whole time, and learn how to think from that CEO level moving forward to make sales - driving decisions. You'll turn that new knowledge into your sales plan (goals) and business roadmap (how to hit your goals).
Curating Your Product Mix
You set your sales goals and the plan for how you will hit them, so in this module, you find the products that will help you do just that. Your products are your bread and butter. As a retailer, if you don't have products, you have nothing. And if you don't sell products, you go out of business. So it's critical that you source products that your customers will drool over.
You'll also get invaluable tips on how to maximize your time and money at tradeshows and other ways your products can make money for you.
Sell, Sell, Sell
All the work you've done to this point leads to this! In these modules you will put all the plans you have made into action with your launch plan based on the Storefront Success™ framework. You'll learn to make strategic decisions as things sell, and also how to duplicate that sales growth over and over.
Access to the 12-month storefront success™ program + curriculum
WEEKLY COACHING CALLS WITH DEANNA
WEEKLY STRATEGY REVIEWS
exclusive, private community for storefront success™ students
12-month access to the storefront success™ vault with spreadsheets, worksheets, checklists, templates, and resources
networking with other retail entrepreneurs inside the retailing evolved society®
1:1 milestone calls
- my previous life as a buyer at chico's
"I worked closely with our manufacturer to be the first to go-to-market with a no-iron linen collection. It was a $1M launch! Today, 8 years later, the collection is a trademarked, multimillion dollar merchandise program.
- liz, capital lighting
"DeAnna helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch. She saved us from having to lose over $100k from markdowns!"
next story →
Make a commitment to yourself today, right now, that you're going to bet on yourself and take this first step to scale your store.
Complete our application to see if we would be a good fit to work together and accepted applicants get access to our advanced training + Q&A session.
When you make the business-changing decision to enroll with us, you'll receive your login to the Storefront Success™ private community and content.
How does this sound?
dedicated time on your calendar to work as the ceo and delegate everything else to your team.
a store built on a rock solid foundation and that will change the retail game.
Kick that imposter syndrome in the butt and feel confident because you invested in getting the tools for success.
a loyal set of customers who are obsessed with your store and will sing your praises to everyone they know.
a business management system that will get your back office in order so you can run your day-to-day with focus and strategy.
so let's do this!
It's scary and risky to start and grow a business. Trust me, I know. I've started 6 and counting. When I launched my nonprofit, Diversify Retail Inc., I spent months studying nonprofit management, found several mentors, hired a company to file my paperwork so I could make sure it was done correctly, and took the time to understand the market I was entering. It was brand new to me, and I'm learning more every day. To be successful in it, I knew I had to get help.
You know you can do this. You're even more ready than you think you are.
But if you're anything like me, you need help to make sure you launch "the right way". You just want someone you can trust to tell you how, and also be your cheerleader.
you're in the right place.
The same is true for you, in working with me. I have a Bachelor's in International Fashion Merchandising Management from FIT and studied Merchandising in Florence, Italy (and spoke fluent Italian) for an entire year. I've held corporate roles making 6 figures as a Buyer, Strategy Manager, Merchandise Director, managed billions of dollars in revenue, and now use my skills from those roles + my own entrepreneurial experience to drive double digit sales growth for hundreds of small businesses like you.
She was able to give customized feedback based my particular business needs. No cookie cutter answers. She didn’t just expound on my problem areas but more importantly pointing out why and how I’m on the right track within other areas of business. DeAnna is very personable and a true professional. If you are just starting out, growing your business (as I am) or in need of some guided advice, DeAnna can help!
The refining of our deck and our ability to speak more clearly to the potential impact of our solution on the problem of anti-counterfeit and post-sale brand interactions helped us raise over $120K shortly afterwards. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.
One of my biggest learnings as an entrepreneur is to hire help in areas I lack.
Once you come inside Storefront Success™, if you ever need something that is outside of my expertise, I have a host of Retail Industry friends (some of whom are a part of the Retailing Evolved Society®) who I will get the solutions from for you.
My network runs deep from 16+ years in this industry and that network becomes yours when we work together.
I'm here for your success, and to cheer you on as you become the bright light this industry so desperately needs right now!
Removing yourself and your dreams from being on standby and putting them in the forefront.
Building a business that will outlast you.
Believing and trusting in your talents that have gotten you where you are today.
Creating the life that makes you wake up with joy in your heart.
Having your passion and drive finally align with your paychecks.
Walking through doors that you opened for yourself through your business.
We are currently accepting applications from Retail Entrepreneurs who are preparing to invest in launching a store or are already in business and seeking a step-by-step blueprint and operational system on how to achieve sales growth that can be repeated month after month, year after year.