I'm here to systematize the way you run and grow your retail business.

Welcome in!

i'm deanna mcintosh.

Ready for your transformation?

I help Retail Entrepreneurs build their 12-month growth roadmap → then systematize and align their back-office operations to scale their store profitably...

Welcome to my comfy couch, social club, and classroom.

It's time for you to launch, grow, and scale your store with the same proven strategies + tools I used daily in my 10 years as a Buyer and Merchant inside Fortune 500 Retailers.

Great, because it will happen in one day together!

and all in one day.

My one-day transformations drive maximum impact, with minimal time.

Think of me as the Beyoncé of Business Coaches.

I show up, transform your business in one day, and leave you wanting more.
(and don't worry, I can continue to support you after our day together)

Start Here

Uncover the
#1 thing stopping you from scaling your store profitably.

And your next steps to tackle it!

I’m a Retail Consultant, travel junkie, ice cream feign, boy mama, football coach wifey, blue - haired, new-idea-by-the-minute kinda woman.

(clearly I'm a multi-hyphenate, as I'm sure you are too!)

I teach you to dominate and disrupt brick and mortar + online retail and transform the way you run and scale your store, using the same strategies and tools as the billion-dollar brands I used to work for. The industry needs a lil shaking up, and your store will do exactly that.

I spent 10 years working inside the corporate offices of some of the US's biggest retailers, but it didn't ever feel like "me".  Fast forward to today, I ditched that (crazy) life to work exclusively for (you) small business owners.

Because you are the future of retail, and you deserve to compete at and grow to the level of the "big brands".  We make that happen every single day through our work together, all while building a legacy for you and your family.

Yep. I change my hair a lot, but the blue is always consistent :-).

So who am I?



"In my first 6 months of working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double-digit sales growth and most importantly, as the founder and CEO, I now have that million-dollar brand mindset when making any and all decisions related to the business."

- kali, project full

Success Stories


drove $1Million from a new collection launch

"I worked closely with our manufacturer to be the first to go-to-market with a no-iron linen collection."

This collection drive a $1M incremental sales increase over the previous year, and today, 8 years later, the collection name is trademarked and is a multimillion dollar merchandise program.
I replicate these same successes within your business.

Chizi's startup raised $120k in funding

"DeAnna's refining of our deck and developing of our ability to speak clearly on the impact of our solution helped us raise $120k shortly afterwards."

The availability and professionalism of DeAnna is top tier. The depth and breadth of her knowledge shocked us a few times, and to back it up she was able to provide targeted connections to individuals within her network.  Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.

This could be you....

liz saved over $100k in markdowns

"DeAnna helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch."

She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company.  She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table.

In my corporate life

With my consulting

After a strategy session

AMIRA got CRYSTAL clear on where she was in her business and next steps to grow her sales

"What stood out most while working with DeAnna was how much she understood where I am in the process of growing my business."

She was able to give customized feedback based my particular business needs. No cookie cutter answers.   She didn’t just expound on my problem areas but more importantly pointing out why and how I’m on the right track within other areas of business.  DeAnna is very personable and a true professional.   If you are just starting out, growing your business (as I am) or in need of some guided advice, DeAnna can help!

The Journey of a Retail Entrepreneur

(and where I fit in it)

i have an idea for a store concept

You've dreamt up your vision for a brick and mortar or e-commerce store and have SO many questions running through your mind.  Too many, actually, that it causes you to actually not do anything at all.  You're in a constant state of information overload > which leads to inaction.

Insert my Storefront Discovery Group Intensive

A 6-hour LIVE intimate group coaching session where I get your vision for your store out of your head and down on paper. Get the answers you need now to launch your store - how much funding you will need, how you will disrupt your niche, how many streams of revenue you will create, and more.


i'm building my customer base & driving consistent sales growth

You've likely been in business for 1-3 years and are generating less than $500k in annual revenue.   You must now focus your attention on the foundational aspects of running a successful retail business that you likely skipped when launching, but that are essential to scaling profitably.  It's time to dig deeper into your customers' needs to better curate your product assortment and hone your marketing strategy.  You have to ensure that your store business model is disruptive and has staying power.


Insert my Disruptive Retailer 1:1 Intensive

A 3-hour, one-on-one growth roadmapping session where we get clear on exactly where you stand in your business today, set goals for where you want to be in 12-months, and set high level plans to get there. Walk away with the clarity and focus to drive consistent sales growth in your store.  All  post-launch Clients start their journey with me here to ensure we lay a solid foundation for long-term profitable growth from Day 1.

i need structure+systems to scale

You've likely been in business 3+ years and are generating $500k+ in annual revenue.  You have consistent sales growth and and are ready to scale your store, but you now need formal systems and processes in place (aka a merchandising strategy) to ensure you scale profitably and hire your team effectively.


Insert my Revolutionary Retailer 1:1 VIP Day

During your 8-hour VIP day, we take the insights and tools we created during the Disruptive Retailer 1:1 Intensive, and dig. even. deeper.   We build out your entire merchandising strategy - your detailed product sku and assortment plan, inventory action plan, and then we plot it on your 12-month brand roadmap.  We then restructure the entire way you run your business so you can step back and up into your role of CEO and let your new business management system continue driving your growth plan forward.  Think of it this way - after your VIP Day, you'll go to bed, wake up, then get straight to executing your growth strategy. You'll have exactly what to do, and in what order.  You can delegate the tasks internally, or let my team expertly manage it for you as an intimate extension of your own team.

You already have what it takes to launch, grow and scale your store,

The good news?

you just need the step-by-step blueprint, support and systems to make it happen, and happen profitably. 

and you'll get all of that in just one day with me.

your one-day transformation will go a liL something like this

experience double-digit sales growth repeated over and over, then scale that growth

build a new, disruptive store business model that will continue to evolve as quickly as retail does

build long-term wealth by creating a business that will outlast you

cultivate a merchant mindset that every decision you make, makes you money (and make that come true with strategic growth plans)

take your strategic plans and put them into your own customized business management system