I'm here to transform the way you think about and run your retail business.

Welcome in!

i'm deanna mcintosh.

Ready for your transformation?

I help Retail Entrepreneurs build a disruptive store business model → then systematize their back office to scale their store profitably,
without the overwhelm...

Welcome to my comfy couch, social club, and classroom.

It's time for you to launch, grow, and scale your store with the same proven strategies + tools I used daily in my 10 years as a Buyer and Merchant inside Fortune 500 Retailers.

Great, because it will happen in one day together!

and all in one day.

My one-day transformations drive maximum impact, with minimal time.

Think of me as the Beyoncé of Business Coaches.

I show up, transform your business, and leave you wanting more.
(and don't worry, I can continue to support you after our day together)

Start Here

Uncover the
#1 thing stopping you from scaling your store profitably.

And your next steps to tackle it!

I’m a Retail coach + Consultant, travel junkie, ice cream feign, boy mama, football coach wifey, blue - haired, new-idea-by-the-minute kinda woman.

(clearly I'm a multi-hyphenate, as I'm sure you are too!)

I teach you to dominate and disrupt brick and mortar + online retail and transform the way you run and scale your store, using the same strategies and tools as the billion-dollar brands I used to work for. The industry needs a lil shaking up, and your store will do exactly that.

I spent 10 years working inside the corporate offices of some of the US's biggest retailers, but it didn't ever feel like "me".  Fast forward to today, I ditched that (crazy) life to work exclusively for (you) small business owners.

Because you are the future of retail, and you deserve to compete at and grow to the level of the "big brands".  We make that happen every single day through our work together, all while building a legacy for you and your family.

Yep. I change my hair a lot, but the blue is always consistent :-).

So who am I?



"In my first 6 months of working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double-digit sales growth and most importantly, as the founder and CEO, I now have that million-dollar brand mindset when making any and all decisions related to the business."

- kali, project full

Success Stories


drove $1Million from a new collection launch

"I worked closely with our manufacturer to be the first to go-to-market with a no-iron linen collection."

This collection drive a $1M incremental sales increase over the previous year, and today, 8 years later, the collection name is trademarked and is a multimillion dollar merchandise program.
I replicate these same successes within your business.

Chizi's startup raised $120k in funding

"DeAnna's refining of our deck and developing of our ability to speak clearly on the impact of our solution helped us raise $120k shortly afterwards."

The availability and professionalism of DeAnna is top tier. The depth and breadth of her knowledge shocked us a few times, and to back it up she was able to provide targeted connections to individuals within her network.  Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.

This could be you....

liz saved over $100k in markdowns

"DeAnna helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch."

She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company.  She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table.

In my corporate life

With my coaching

After a client strategy session

AMIRA got CRYSTAL clear on where she was in her business and next steps to grow her sales

"What stood out most while working with DeAnna was how much she understood where I am in the process of growing my business."

She was able to give customized feedback based my particular business needs. No cookie cutter answers.   She didn’t just expound on my problem areas but more importantly pointing out why and how I’m on the right track within other areas of business.  DeAnna is very personable and a true professional.   If you are just starting out, growing your business (as I am) or in need of some guided advice, DeAnna can help!

I believe with every fiber in my being...

Retail is not dead.
It is evolving.

(Hence why my company is named Retailing Evolved®)

The future of retail is being defined by my Clients who are disrupting it.  Retail isn't dead. Lack of innovation, unique merchandise, and the inability to adapt IS.

The future of retail is...YOU.

You already have what it takes to launch, grow and scale your store,

The good news?

you just need the step-by-step blueprint, support and systems to make it happen, and happen profitably. 

your one-day transformation will go a liL something like this

experience double-digit sales growth repeated over and over, then scale that growth

build a new, disruptive store business model that will continue to evolve as quickly as retail does

build long-term wealth by creating a business that will outlast you

cultivate a merchant mindset that every decision you make, makes you money (and make that come true with strategic growth plans)

take your strategic plans and put them into your own customized business management system