The #1 thing you need to do right now to multiply and diversify your revenue, and increase your impact, is to...
Get Clarity.
Not to start running ads.
Not to start investing in a bunch more inventory.
Not to start posting even more times a day on social media.
Not to start sending more emails and texts to customers.
yes, these things are all important and will be a part of executing your growth strategy, but before doing any of these things, we have to first clarify your vision, as the founder.
When you have a clear vision for your business growth:
your ads actually convert into revenue...
the additional inventory you invest in actually sells...
your social media posts are sales-driving...
your emails and text to customers are loyalty-driving.
this is possible because once you develop your vision for where you want to grow to next, you can then align every single thing that happens in your business around that vision - which both increases your revenue and serves your customers at a deeper level.
Here's the dirty truth (that you live through every day):
Running a retail business is hard.
You just have so much coming at you on a daily, heck, hourly basis.
Orders that need to be fulfilled
employee hiring, training, scheduling, and managemement
analyzing sales reports
creating merchandise buys and tracking pos
actioning to slow-moving inventory
chasing fast-moving inventory
handling customer service inquiries
brainstorming marketing campaigns
posting on social media
And that's just the tip of it...
What often gets lost in that pileup of "stuff" you're navigating as you're growing, scaling, and expanding your business is,
You used to constantly get ideas about how to increase sales...
Trying something new was so exciting to you...
Product discovery and sourcing never felt like a chore...
You used to be able to see the path forward so clearly...
Until the craziness of your day-to-day life as your business began growing started shifting your focus - from working ON the business on the things that will actually move the needle to grow the business,
your creativity.
your vision.
the time and space to think, and truly dream again.
You were actually energized by your never-ending to-do list...
To you working heavily IN the business on the things that will simply help you maintain the business.
(PS - This happens to every founder approaching the next level in their business. You have to get your hands dirty in the weeds of things to get your business over the hump and onto that next phase of growth - and that's perfectly ok, and often necessary. The important thing is to be aware when this is happening so you don't stay in this place of spending more time as an "employee" versus the "Visionary" of your company. The work we'll do together will help you get back to being the Visionary.)
If you feel like you're working too often on the nitty-gritty details of your operations,
and not taking consistent time to truly operate as a CEO to look at the bigger picture of where your business is today,
and cast your vision to get to where you want to be tomorrow,
and if you don't have a growth plan for your day-to-day operations
the key is to immediately drop what you're doing and...
get clarity.
Inside Flawless Clarity®, I share:
how to look at your business performance in a way you never have before
(and that will continuously give you the answer to "what's next")
how to become bigger than your niche → become a monopoly
(so that the products and services you provide and how, will be completely unique to your business)
an easy, but detailed way to set your overall sales goals
(because when we work together 1:1 we will break it down to many layers of detail)
the refreshingly new, lifestyle-focused way to look at and run your business
(this method is 100% created by me and is a total game-changer + revenue-shifter)
how to uncover and chase hidden revenue streams in your business
(my sole purpose in working with you is to propel your growth. period.)
To help you easily and simply gain clarity on your vision for your business, and to then align that vision with your overall vision for your life, I created...
Clarity
Flawless
®
a 21-day journey (but take as long as you need) of ideating, journaling, and STRATEGIC GROWTH PLANNING to create your vision and growth plan for the future of your business
how to align your long-term vision for your life with your business operations
(i'm about building businesses of impact over here)
Your clarity journey includes the physical box of curated clarity tools in the video shown above which will be mailed to you, lifetime access to the digital content, and access to a community of founders taking the journey with you.
how to look at your business performance in a way you never have before
(and that will continuously give you the answer to "what's next")
“After applying the strategies I learned from DeAnna over the past 6 months, my sales YTD are up over 50% compared to last year and 41% compared to 2 years ago.”
- d'cher, love peridot
I'd been following DeAnna for a long time after coming across her page via a business friend. She came off so differently compared to the other retail and boutique coaches I'd followed in the past. She broke retail down in a way that I'd never seen. The Storefront Success® framework and expertise that DeAnna provides is filled with so much VALUE! Yes, my numbers are looking great. But the value and the fact that I can apply the tools I learned for years to come is priceless.
“DeAnna's expertise, knowledge and network cannot be beat. She is a genius at creating and sharing the MOST useful documents that have completely re-defined how I manage the business day-to-day and make all decisions. ”
- kali, project full
In my first 6 months of working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double digit sales growth and most importantly, as the founder and CEO, I now have that million dollar brand mindset when making any and all decisions related to the business.
“The depth and breadth of DeAnna's knowledge shocked us a few times. She helped us raise over $120k for our startup."
- chizi, smart seal
The refining of our deck and our ability to speak more clearly to the potential impact of our solution on the problem of anti-counterfeit and post-sale brand interactions helped us raise over $120K shortly afterwards. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.
I’M A BUSINESS STRATEGIST AND RETAIL CONSULTANT, EX-CORPORATE BUYER, TRAVEL JUNKIE, ICE CREAM FEIGN, BOY MAMA, FOOTBALL COACH WIFEY, BLUE - HAIRED, NEW-IDEA-BY-THE-MINUTE KINDA WOMAN.
Business as we know it has been forever changed - but with change, comes so many great things. Innovation, being one of the greatest. Some of today's greatest, most popular companies were birthed during some of the toughest times in history (Instagram, Disney, IBM). Why? Because when there is pressure, when things around us seem to be out of our control and it feels that there's no way out - the curious Entrepreneurs like you find a way.
You look in places others don't. You do things others won't. You turn failure and downturn into opportunity. You are the exact type of Entrepreneur and Business I proudly work with every day.
You are the one that is changing and innovating the landscape of retail today. I jump in as your wing woman each time you want to dive in and take a fresh look at your business to discover new opportunities to both increase and diversify your revenue and serve your customers at a deeper level.
I spent 10 years working inside the corporate offices of some of the US's biggest retailers, as a Buyer, Strategy Manager, Merchandising Director, Logistics Analyst, Merchant. Fast forward to today, I ditched the corporate life to be the driving force of innovation and revenue behind small and midsize creative and retail businesses like yours worldwide.
Hey! I'm DeAnna.
Retail
I'M A CORPORATE RETAIL DROPOUT - FORMER BUYER + MERCHANT, ART DIRECTOR, MERCHANDISING DIRECTOR, STRATEGY MANAGER - TURNED GROWTH STRATEGIST FOR RETAILers, and the founder of retailing evolved®
I can't wait to meet you and shake things up in this retail space!
my Best, DeAnna
Here's What You Need right now:
CLEAR AND MEASURABLE GOALS
You can't hit goals you haven't set. And I'm not talking "I want to increase my sales" generic goals. I'm talking "I want to see a 10% sales dollar increase over last year" - SPECIFIC goals
more insight into your target customer
The key to your growth lies within your customer insights. We will show you how to continuously find new ways to both generate revenue and serve your customers at a deeper level
refreshed outlook on your business purpose
You need a clear and focused way to run your business. After you finish your journey, you'll create your content, purchase your inventory, and curate your services with a new, revenue-generating perspective
“DeAnna's expertise, knowledge and network cannot be beat. She is a genius at creating and sharing the MOST useful documents that have completely re-defined how I manage the business day-to-day and make all decisions. ”
- kali, project full
In my first 6 months of working with DeAnna, we have not only set up a solid foundation for operating our business, but we have seen double digit sales growth and most importantly, as the founder and CEO, I now have that million dollar brand mindset when making any and all decisions related to the business.
“After applying the strategies I learned from DeAnna over the past 6 months, my sales YTD are up over 50% compared to 2020 and 41% compared to 2019.”
- d'cher, love peridot
I'd been following DeAnna for a long time after coming across her page via a business friend. She came off so differently compared to the other retail and boutique coaches I'd followed in the past. She broke retail down in a way that I'd never seen. The Storefront Success® framework and expertise that DeAnna provides is filled with so much VALUE! Yes, my numbers are looking great. But the value and the fact that I can apply the tools I learned for years to come is priceless.
“The depth and breadth of DeAnna's knowledge shocked us a few times. She helped us raise over $120k for our startup."
- chizi, smart seal
The refining of our deck and our ability to speak more clearly to the potential impact of our solution on the problem of anti-counterfeit and post-sale brand interactions helped us raise over $120K shortly afterwards. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.
Make a commitment to yourself today, right now, that you're going to take this first step in getting clarity on where to head next for profitable business growth.
commit to clarity
After you invest, we'll be shipping your box to you that you'll need to get started on the content. It will arrive within 3 business days (US Clients). While you wait, you can create your profile in our content Platform!
receive your flawless clarity® box in the mail
After your time inside Flawless Clarity®, you will be energized, with a clear and focused vision of your exact next steps to grow your business profitably, passionately, and impactfully.
get ready for transformation
How it works
Welcome
Time to get settled and ready to kick things off! You'll review the items in your physical box that was shipped to you, make a profile in the Founder community, and do a journaling exercise to set your intentions for the journey you'll begin the next day.
Here's what we'll create together inside Flawless Clarity®:
The agenda: the 11 p's
Day One:
Purpose
Your first true strategy day begins day 2. It's all about you. It's about defining your "why" behind starting the business, laying out your long-term vision for your life, and then brainstorming how to merge the two together so you can grow your business in a way that's aligned with your life vision.
Day Two:
People
This is all about defining your target customer so intimately that you can visualize them. It's about taking time to reflect on why you're passionate to serve the customers you've chosen to, and to really dig deep into who those customers are to create new, lifestyle-based revenue streams.
Day Three:
Plan
Before you can start planning for "tomorrow", you have to know where you stand today. On this day, we'll be completely focused on reviewing the overall health of your business and your current business model. You'll set financial and non-financial goals, and start building plans for how to hit them.
Day Four:
Products
You'll really zoom in on your product assortment (aka your bread and butter, and what makes you a retailer in the first place). You'll review what categories you should maximize and minimize, new categories to explore, and even new categories you can create to drive more revenue!
Day Five:
Price
Now that you've outlined your product / service / experiences strategy moving forward, you'll be reviewing the pricing of your offerings to ensure that you're maximizing profit and minimizing competition.
Day Six:
Place
You've created your vision for the future, set goals, set initial plans to hit those goals, created new revenue streams, and now, you'll review all of the places your business shows up (or doesn't show up) and find opportunities to expand your brand presence.
Day Seven:
Promotion
You've set where your brand will show up, now HOW will you show up is what you'll tackle during this day. What is your content strategy? How will you ensure you're constantly show up in front of your target customers in a way that's compelling and magnetizing?
Day Eight:
Partnerships
On Day 2, Purpose, you really honed in on what you envision for your business, and for your life, overall. On Day 9, you're going to explore potential partnership opportunities based on the Day 2 work. A part of this is exploring ways you can get your business more involved with your local community.
Day Nine:
Plot
You've now clearly laid out all the intimate details of how you want to move forward and grow your business profitably, and impactfully. Now you need to evaluate how to make things happen. Who on your team needs to be involved in these new decisions, ventures, partnerships, etc? Do you now need to hire additional team members to help you execute what you've laid out? Will you need to secure capital investments? You'll sort through these answers today.
Day Ten:
Prepare
You've identified who you need, funding you need, systems and tools you need, and any and everything else you'll need to execute your plans. Now, you'll start making initial steps to put those things in place. Start creating job descriptions, researching funding options, etc. Start moving in the new direction.
Day Eleven:
Proceed
All the work you've done has led you to today! Now it's time to fully move forward with the clarity you now have. Set up an official team meeting to fill everyone in on your business's new direction and get ready for a new growth path ahead! If you'd like to schedule a 1:1 with me to review your strategy work you absolutely can! To dive even deeper, you can book a VIP day with me and we'll take your plans and make them even bigger and more disruptive that you could've ever dreamed of.
Day Twelve:
01
02
03
04
05
The results you're going to get:
How does this sound?
CLARITY ON HOW to curate a product and service assortment your customers will crave.
RENEWED FOCUS ON WHY YOU STARTED YOUR BUSINESS AND a clear vision for the future growth of it that aligns with your life's vision.
ways to carve not your niche, but your monopoly in your industry (aka leave the competition 10 steps behind).
MORE PASSION IN YOUR HEART AND MONEY IN YOUR POCKET.
CLEAR AND MEASURABLE GOALS AND A PLAN ON HOW TO REACH THEM.
get started now
This for you if:
you ALREADY own a brick and mortar or e-commerce store
you're looking for a way to make quick money or for overnight success
YOU'RE READY TO DIG DEEP INTO YOUR BUSINESS TO find CLARITY AND FOCUS
you're not willing to dedicate a few hours a week to work on this
you want to have a defined strategy to follow to hit your sales goals
It's probably for you if...
you don't want to be challenged and stretched to dream bigger and reach further with your business
not
is
Have a clear understanding of the health of your business - what to increase and what to eliminate
Have laid out a month-by-month strategy for hitting your sales goals
Know how to adapt and pivot your business to align with your long-term vision for your life
Have a deeper, more intimate knowledge of your target customer to drive more revenue and loyalty
Have a partnership strategy to unlock new areas of opportunity and reach
Know what additional products, services, and experiences you should offer
By the end of your time inside Flawless Clarity®, you will...
get started NOW
