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ENROLL NOW

Retail Startup Accelerator

Inside the Retailing Evolved Society®

Now is the time to launch your store.

Now is the time to launch your store.

The retail industry is going through a shakeup right now.  This means it's the perfect time for you to launch a strong brand that will stand out, and you can capture the customers of the brands who have since disappeared.

if you needed confirmation, here it is.

ENROLL NOW

You will finally have control over your own schedule and revenue.  Wake up when you want, work when and where you want.

You will no longer hit the snooze button 5 times and drag yourself out of bed to head to that job you hate.  You won't event want to sleep because of all the ideas and excitement of following your dreams each and every day.

You will finally do the work that you're so passionate about and live a fulfilling life.

It's time you finally did that thing you've always wanted to do.

You don't have to do it alone.

These challenges and frustrations may have stopped you before.

These challenges and frustrations may have stopped you before.

Scared to take the leap away from a seemingly stable paycheck to the often unpredictable income of entrepreneurship (or how you will manage it all if you stay and do both)

Not having enough money, and risking your savings or taking a loan out on something that "might" work is worrying you (and your fam and friends lack of encouragement isn't helping)

Overwhelmed by so much conflicting info about how to start your boutique that you're at a complete standstill (For example, "gurus" telling you to create your personal brand first and THEN sell your products (this is so wrong btw. You're not an influencer, you're a business owner)

Wondering how you can possibly balance running your store, your relationship, being a parent, and somehow still find time for yourself

i've been there and you can overcome them!

ready for your life to change?

Here's What You Need:

More time for what & who you love

You have many talents and passions, and people who love you, that want some of your 24 hours every day.  Life is short.  Why not spend it doing what sets your soul on fire

a step-by-step business roadmap

You know you will kill it with your store, but you just need clear direction on what exactly to do to launch your boutique successfully

freedom to do what you're great at

You've always loved fashion and have an eye for selecting great products.  Turning that into a career only makes sense!

Start & run your boutique with a step-by-step roadmaP using the strategies of a billion-dollar brand
but with the innovation and flexibility of a small business

The retail startup accelerator

introducing...

enroll now

Retailing Essentials:
Modules 1 - 4

You will learn about all the ins and outs of the retail / wholesale / e-commerce industry - where you fit in, and how it impacts you. You will gain knowledge about the product lifecycle, retail terminology, retail math, financial reports, and more!

accelerator breakdown:

Walk away understanding the WHO (roles & responsibilities), WHAT (they each contribute) and HOW (it all comes together to make your retail business work) inside the retail industry.


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Brand Formation & Strategy: Modules 5 - 8

You will get setup in LivePlan, the business planning software we use for the accelerator to autogenerate your plan and financial statements.  You will form your brand concept, define the problems your store solves, analyze the competition, and begin crafting the strategy around your revenue, merchandising, inventory, sales, and marketing.

Walk away with a clear understanding of your brand positioning, why you are going to outcompete your competitors, what your brand will look and feel like, and how you will bring in revenue via products and services.

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Brand Operations & Financial Strategy: Modules 9 - 12

This isn't the fun part but the most critical.  You will determine your store location (be it a retail location or storage facility), how you will manage your inventory, what tech, equipment, and tools you will purchase, staffing needs, and you will do 3-5 year projections of your business financials.  In LivePlan you will easily create your profit and loss, balance sheet, and cash flow statements for your boutique.

Walk away with a plan for how you will operate and staff your store, a comprehensive list of typical startup expenses, understanding of how much marketing you will need to do to hit your sales goals (you will create them), and exactly how much funding and inventory you will need to start your store.

Whenever you have questions you can easily send me a message inside the community, or comment directly under any lesson you have questions about.

Every week I also host a one-hour LIVE Q & A Session for when you need more hands-on support.

Once you've finished the entire program (you move at your own pace), we will have a live, video business plan review together so I can ensure you have laid a solid foundation for your success and are ready to begin planning your launch!

Your Success Is My Priority

Live Support As You Build

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The Launch Pad

After you finish your business planning, it's time to execute those plans and launch!  The Launch Pad is a collection of 10+ modules, articles, and tools, that walk you step-by step through launching your store.

Inside the Launch Pad you also get direct, hands-on, 1:1 support from me through weekly office hours and launch review meetings.

Launch Support

01

02

03

04

05

The results you're going to get:

How does this sound?

making an actual choice if you'd like to stay at your 9 to 5 or leave it and be your own boss.

a store built on a rock solid foundation and that will change the retail game.

Kick that imposter syndrome in the butt and feel confident because you invested in getting the tools for success.

a loyal set of customers who are obsessed with your store and will sing your praises to everyone they know.

the fulfillment and peace that comes with following your dreams and launching your own business.

ENROLL NOW

Make a commitment to yourself today, right now, that you're going to bet on yourself and take this first step to launch your store.

commit to your dreams

Determine if you want support for just the business planning phase or both planning and launching.

decide how much support you want

You will be sent a link to schedule your vision call with me + your login for the Accelerator inside the Retailing Evolved Society®.  Log into the community and dig in!

move into your new biz home

How it works

*You will be using the LivePlan software to build your business plan. It's $9.99 the first month and $19.99 each month after, and can cancel anytime.  We'll show you how to sign up once you get started with us.*

"Thank you so much for the Accelerator. This has really motivated me and given me the knowledge I was lacking in order to get the ball rolling on opening my store!"

"This course gave me the courage to finally quit my job, and start my biz"

next review

A year from now you
will have wished you started today....

so let's do this!

Comprehensive Business Planning

LIFETIME ACCESS TO THE 12 modules of CONTENT & resources
($5,000 value)

WEEKLY LIVE Q & A SESSION as you plan
($399 value per session)

one, 60-minute business plan review with me
($399 valuE)

networking with other entrepreneurs inside the retailing evolved society®
($ Priceless)

Launch Planning & Support

step-by-step store launch project plan + assortment plan
($898 value)

lifetime access to launch pad learning 10+ modules, articles, tools
($4,300 valuE)

weekly office hours with mE
($399 value per session)

the accelerator includes both business planning + launch planning support:

comprehensive financial spreadsheet with every expense you may encounter
($499 value)

*You will be using the LivePlan software to build your business plan in the Accelerator. It's $9.99 the first month and $19.99 each month after, and can cancel anytime.  We'll show you how to sign up once you get started with us.*

2, 60-minute one-on-one meetings with me
($798 value)

1, 90-minute one-on-one launch review meeting with me before going live
($599 value)

That's a total value of $31,645! 
But, I have something sweeter for you...

part 1: crafting the plan

That's a total value of $13,880!
But wait, there's more...

Act on your dreams.

$355

most flexible

enroll now

NINE Payments of

$1035

most popular

three Payments of

$2997

most efficient

one Payment of

part 2: executing the plan

How's this?

Not quite ready to commit to the full accelerator?  Click here to enroll in Part 1, Business Planning.

I have a gift for you

Join the Accelerator today and get a complimentary Vision Call with me!

Sometimes you just need to brain dump to someone about your vision and get that confirmation that one -you're not crazy for wanting to start a retail business, two - that your ideas aren't as all over the place as you think they are, and three - to reassure you that YOU CAN DO THIS!  In our 30 minute call, we'll talk through all of that and make sure you start your time in the Accelerator with focus and motivation.

yes yes yes!

Have a clear, actionable plan in place for starting your store.

Know exactly how much funding and inventory you need to launch (and keep running) your store.

Be able to describe your target customer so well that you can visualize them.

Know where to find unique merchandise for your store that will make you stand out over the competition.

Understand the "behind the scenes" of the retail industry to speak + move like a Pro.

Know how to manage your personal life + business life (and still be able to work a 9 to 5)

By the end of your time inside the Accelerator, you will...

ENROLL NOW

“The depth and breadth of DeAnna's knowledge shocked us a few times.  She helped us raise over $120k for our startup."

- chizi u.

The refining of our deck and our ability to speak more clearly to the potential impact of our solution on the problem of anti-counterfeit and post-sale brand interactions helped us raise over $120K shortly afterwards. Our institutional investors made a pointed remark on her involvement with us; it strengthened their investment rationale in our company.

“DeAnna helped me expand the details in my business plan and pitch deck and by far exceeded expectations. ”

- tashiba w.

DeAnna runs a world class business. I was in need of expanding the details in my business plan and pitch deck. DeAnna and her team blew me away! She by far exceeded what was asked and delivered in exceptional time a business plan and pitch deck ready to take my company to the next level. Looking forward to our continued working relationship.

(clearly I'm a multi-hyphenate as I'm sure you are too!)

I'm so excited to teach you how to dominate brick and mortar and online retail using the same strategies and tools as the billion dollar brands I used to work for.

But wait - how did I land here consulting for small (but mighty) retail businesses? 

Hi, I'm DeAnna.
Your New Retail Biz Bestie + Coach.

LET THE STORY BEGIN →

One of my biggest learnings as an entrepreneur is to hire help in areas I lack.

Once you come inside the Accelerator, if you ever need something that is outside of my expertise, I have a host of Retail Industry friends (some of whom are a part of the Retailing Evolved Society®) who I will get the solutions from for you.

My network runs deep from 16+ years in this industry and that network becomes yours when we work together.

I'm here for your success, and to cheer you on as you become the bright light this industry so desperately needs right now!

you get me + my network

You got this!

This Accelerator is the only one of its kind because...

it walks you through the store planning + launch process, step-by-step

Sure you can google "boutique business plan" and find free business plan templates.  But they're basic, a few pages, and I'm 95% sure it wasn't created by a person with actual Retail Industry experience.

There are so many hidden aspects about launching a store that Google, freebies and newbie entrepreneurs or "gurus" will never be able to explain to you.  For example, Clients always tell me they've heard that they should just buy a couple of pieces, put them on their website, and see what sells - just test it out.

That's not how the retail business works.  You'll look like a scammy site and people won't buy.  You won't have enough product to make someone even trust you.

Plus, they're also just giving you ineffective shortcuts to get started in business, but not telling you that you can't stay in business this way.  You'll be out of business within weeks with no product to sell because you were just "testing", and then customers have zero reason to return. Not to mention you won't even make enough to cover your expenses.  You'd have to start all over again....

it gives you a true look behind the scenes at what it takes to run a successful and profitable business

It's time to get real for a second.  Sorry to disappoint you, but if you're looking for a hobby or something easy to start and do on the side, this business isn't for you.

Running a store successfully takes planning, thought, and money.

For example, one of the first questions I ask someone who wants to launch a store is "How much in sales do you want to do your first year?"

I typically get the deer-in-headlights look next!  And then I give this example:
Did you know that making $100,000 in your store will leave you a little more take home pay than if you were flipping burgers at a fast food joint....

is your mouth dropped open?

Bet you don't see that realness anywhere else in these internet streets.  That's because if the "gurus" told you this, (well for one, it would actually mean they had industry knowledge + experience which most lack), you'd never sign up for their programs or buy their products because it didn't seem easy or attainable enough.


i'm here to actually equip you with the knowledge to make informed decisions about business.

I didn't create a surface level course so that "everyone" would want to invest in it.  It's bigger than that for me.  I actually care about this industry and helping entrepreneurs who are serious about building a store that will still be around 10 years from now (and by then for them to have multiple stores and brands).  I made the Accelerator for entrepreneurs who will invest in gaining the knowledge and tools to make that happen.  That means that I will always tell you the truth about every aspect of the business.  The good, bad, and the ugly - the stuff that isn't googleable because it isn't catchy, marketing pretty, or viral worthy.

Let's finish my $100,000 example.  The reason you likely won't take home more than $20k, is because out of the $100,000 you brought in, around 50% of that ($50k) goes to inventory expense, which is how it's even possible to make that money.  The next 30% of that ($30k) goes to salaries, systems and software, admin, marketing, and other expenses.  Which leaves you that $20k to take home, before taxes.

The point of this isn't to discourage you, it's to show you the difference between the "fluff" that's out there and the real information you'll get inside the Accelerator.

It's to show you that if you are truly invested in making your store a lucrative business, that you have to know these things to make sure you launch with direction and with a track to profit from Day 1.

Start with your end goal in mind - not just thinking about how to start, but how you will continue.


Study at your own pace

questions answered live weekly

GROW YOUR SUPPORT NETWORK

Follow a proven roadmap

This program includes everything you need to launch your store.

But, you will have to do your part to truly make your vision come to life. 

You have to fully commit to your dream, no matter how challenging it gets.  No matter how much work it will take.  This is the first investment of many that you will make into your business, and will be the roadmap for what is to come.

54% of self-employed entrepreneurs say they make more money now than they did before.

Removing yourself and your dreams from being on standby and putting them in the forefront.

Building a business that will outlast you.

Believing and trusting in your talents that have gotten you where you are today.

Creating the life that makes you wake up with joy in your heart.

Having your passion and drive finally align with your paychecks.

Walking through doors that you opened for yourself through your business.

If you want this to be the year that you finally commit to:

ENROLL NOW

Try the Accelerator for 14 days. Get your money back if it didn’t serve you.

What you'll see after you launch your business, is that becoming successful takes consistency, dedication, and hard work.  When you pay for something, you have to view it as an investment versus an expense.  This means you require a return on that investment (ROI) - so everything you pay for in your business should contribute to that return, this Accelerator included.  If after 14 days you haven't gotten any value from the Accelerator whatsoever, you'll just message us inside the app or send us an email and we will provide a full refund.

money back 
guarantee

100%

This      for you if:

you're ready to launch a brick and mortar or e-commerce store

you're looking for a way to make quick money or for overnight success

you see yourself running and building your store long-term

you're not willing to dedicate at least an hour a week to the content

you're ready to work for yourself full-time or plan to in the future

It's probably        for you if...

you want someone to do the business planning work for you (I have 1:1 consulting for that)

not

is

Let's do this thing.

SO WHAT ARE YOU WAITING FOR?

Comprehensive Business Planning

LIFETIME ACCESS TO THE 12 modules of CONTENT & resources
($5,000 value)

WEEKLY LIVE Q & A SESSION as you plan
($399 value per session)

one, 60-minute business plan review with me
($399 valuE)

networking with other entrepreneurs inside the retailing evolved society®
($ Priceless)

Launch Planning & Support

step-by-step store launch project plan + assortment plan
($898 value)

lifetime access to launch pad learning 10+ modules, articles, tools
($4,300 valuE)

weekly office hours with mE
($399 value per session)

the accelerator includes both business planning + launch planning support:

comprehensive financial spreadsheet with every expense you may encounter
($499 value)

*You will be using the LivePlan software to build your business plan in the Accelerator. It's $9.99 the first month and $19.99 each month after, and can cancel anytime.  We'll show you how to sign up once you get started with us.*

2, 60-minute one-on-one meetings with me
($798 value)

1, 90-minute one-on-one launch review meeting with me before going live
($599 value)

That's a total value of $31,645! 
But, I want you to have the support you need...

part 1: crafting the plan

That's a total value of $13,880!
But wait, there's more...

Act on your dreams.

$355

most flexible

enroll now

NINE Payments of

$1035

most popular

three Payments of

$2997

most efficient

one Payment of

part 2: executing the plan

How's this?

Not quite ready to commit to the full accelerator?  Click here to enroll in Part 1, Business Planning.

How long will it take me to finish the Accelerator + Launch Pad?

Both programs are completely self-paced, and you have lifetime access to the content.  On average, Entrepreneurs finish the Accelerator within 15 weeks.  The Launch Pad is typically finished on average about 6 months for a brick and mortar and 4 months for an online store.  This is because it takes time to source unique merchandise, negotiate with vendors, receive in the merchandise, do photo shoots, enter all the products online, etc. and that's just the products.  There's the actual store or website design, purchasing tools & systems, the list goes on.  There's a lot that goes into launching and running a store if you want things done the right way!

Frequently Asked Questions

What makes this different than other programs?

For starters, it's taught by me, someone formally trained in the business of retail and has vast experience in many different areas of it: buying, logistics, art direction, wholesale, e-commerce, brick and mortar, and marketing.  While I have corporate, big brand experience, I also have experience working with small businesses, and I myself am a small business.

This program bundles mine and other Retail Consultants' combined 50+ years of experience to help you lay a solid foundation to not only launch your store, but grow your store.  The content is comprehensive and truly rolls out the entire store business planning process.

Do I need any additional software to enroll?

For the Accelerator, you will need to subscribe to the LivePlan software, which is $9.99 the first month and $19.99 for every month thereafter. You can cancel it anytime, and if you absolutely don't want to subscribe you don't have to, but it makes it SO much easier to complete your business plan and financials and our content and support is based on utilizing it.

$1.2B

yep billions in client revenue driven

05

Number of fortune-ranked companies i've driven results for

147

number of small businesses I've helped

join the society

Ready to make the first step towards launching your store?  Scroll up and enroll with us today!

If you still aren't quite ready to join the Accelerator, come hang out with me inside the Retailing Evolved Society®.  It's totally free to come in and network and I drop goodies in there often!

it's your time