I'm DEANNA.

Hey!

I'm a Retail Business Coach + Consultant who believes the future of retail is small.

(small businesses that is, aka you)

I spent 10 years working inside the corporate offices of some of the world's biggest brands....


Some of titles I held were Merchandising Director, Strategy Manager, Manager of Merchandise Coordination, Buyer.  I saw the industry from retail, wholesale, and e-commerce perspectives, and managed billions of dollars in merchandise revenue.

But none of these titles (or the companies) ever felt like “me”. 

My creativity was always stifled by “this is how we’ve always done it”.  Innovation and trends were overpowered by the “same ole same ole”.  Miserable people were everywhere, just doing the bare minimum to collect a paycheck. No drive.  No ambition.  No inspiration.  I was always working on my business ideas on my commute, and taking biz calls during my lunch breaks.



Any of this sound familiar?

any of this sound familiar? 

I'd bet yes.  It's what all my clients say drove them to start their businesses too.

I saw so much potential in the brands that I worked for.  I knew there had to be more to this industry that I was missing.

(What was missing was me working directly with you - small businesses who bring the innovation and fresh eyes that retail desperately needs!)

i mean i always knew i would be an entrepreneur.  my mom still has my middle school posters i drew with layouts of my coworking space-slash-store i wanted to open one day.

I know.  I was way before my time right?!

As draining as it was, I kept working in corporate and even hit six figures as a Merchandising Director.  But it just wasn't enough.  It was important for me to be challenged and fulfilled by my work.  It was never about the money.  I wanted to tangibly see my impact on the company.


fast forward to august 2019 when I made the leap into full-time entrepreneurship.

That was the exact moment it all changed for me. When I started owning my own story...

Look, there wasn't this "moment" where I said that's it!  I'm done.  I'm quitting. I'm out, never looking back.  PS - I'd already been running my business for 4 years at that point, and no I didn't have savings stacked.  

This leap was 100% unplanned.  Things were becoming toxic again at work and God told me that it was finally my time to be the all-in entrepreneur I was destined to be.  Now, I work exclusively and passionately helping indie brands and boutiques thrive in this industry.

now, i'm going to help you own your story too.

You deserve to have your dreams come to fruition.

You deserve to have the freedom to wake up and go to bed when you feel like it (can I get an amen for this one?! Whew).

You deserve to be in control of your income.

You deserve to do whatever it is that you want to do, when you want to do it.

your success is in your hands.

trust yourself and your talents, get to work, and never look back. 

MY HUBBY, "COACH"

can't live without

90 DAY FIANCÉ

favorite show (DON'T JUDGE)

LOVIN' ON MY NEW BABY BOY

CURRENT HOBBY

RETAIL, ALL DAY EVERY DAY

PASSIONATE ABOUT

BEYONCÉ

CELEBRITY OBSESSION

What I'm Loving

all about

I'm ALL ABOUT

Straight talk,
proven strategies,
long money
helping you kick fear and welcome success

I'M NOT ABOUT

not about

Shortcuts,
bandaid fixes,
the word "failure",
get-rich-quick schemes

The real deal

Look, I truly live and breathe retail. It’s all I’ve known since age 16. There’s a lot more to the industry than meets the eye (or that can be googled).


I’m here to give you all the industry insider secrets so you can build a store that disrupts the status quo (and grows month after month), then we put a system in place that not only helps you scale that growth, but to scale profitably. And it happens in just one day.


if you haven't launched your store yet, click here instead.

Discover the #1 thing stopping you from scaling your store profitably.

Your store transformation starts here:

tell me now →
tell me now →

Plus next steps to help you tackle it!