Dig into the training episodes,
implement the strategies,
then celebrate your results with me!
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If you're on a desktop computer, use your phone's camera to scan the QR code and open the podcast link 😀
PS - In case you listen to some of the training episodes on the go, a quick tip is that after you listen to an episode, open a voice memo app on your phone and record all your thoughts.
Yep, a total brain dump.
This way you won't forget any ideas or to-dos that come into your mind as you listen that you want to take action on!
Disruptor
Retail is a $4.9 trillion dollar industry with many players, but NONE. LIKE. YOU. The world needs your talent. Your fashion eye. Your voice. YOUR STORE.
We must focus on what I call "the new retail". The way things were done and thought about before are out the window and we have to look at your retail business with a fresh, new perspective.
It's time to explore new sales channels, delivery methods, customer segments - you have to innovate ways to both drive sales and serve your customers that have never been seen before.
You're more ready than ever to make strategic shifts in your business.
But if you're anything like me, you need help to get clarity, push fear aside and get the mindset, strategies, and systems to make it happen.
Reading e-books...
Joining challenges...
Watching webinars...
Googling or youtubing till you fall asleep...
Every "guru" is saying something different. (For example, saying every issue in your business is an "advertising problem" so you continue to drain your wallets on social media ads with no ROI)
You may have a 9 to 5 (that you probably can't stand), still have to make time for your relationship, be a great Mommy or Daddy, and somehow find time to run your business (and actually be successful at it)
Create a compelling online presence that mirrors your in-store experience or transform your business model to thrive in this Covid-impacted environment.
If you're launching, you're unsure how to find wholesale vendors with unique products, figure out how much inventory you need for your store, and then once you buy, how to make it actually sell (some "gurus" will tell you to buy a couple styles and see what sells. This is also so wrong and not how the retail business works)
I'm sure you're jaded by all the smoke and mirrors out there and trust me, I get it.
But that is exactly why I started my business. I was over it too and I am passionate about teaching you the real retail strategies that drive long-term, repeatable results that will make you unshakable and the Head Merchant of your store and the retail industry.
Do they discuss what's going on in the industry globally? Are they asked to speak at major industry events and trade shows? You can check their Instagram and see if they're tagged by others in the industry. Are they quoted in articles proving their expertise? Are the majority of their LinkedIn connections in their actual industry, retail?
Where do you see your brand long-term? If you envision being an international name, you should work with someone who has that experience.
Have they only worked in retail as an entrepreneur? Do they have experience in numerous levels and areas of the business? If you want to hit $1M they should have at least hit $10M. Learn from people who have been at or worked in the level you want to grow to. Their strategies will be next level and not googleable. If not, you will always have that "something is missing" feeling because there will be, and a lot of it.
I do this work not only because I love retail, but because I believe that small businesses (you) are its lifeline.
The innovation comes from you. The unique product mix comes from you. The cool new tech comes from you. The intimate customer connections come from you.